People don't just Google anymore — they ask ChatGPT, Claude, and Perplexity. GEO is making sure those engines know your business, cite it, and recommend it.
When a visitor asks "best fly fishing guide in Jackson Hole" or "who does scenic horse rides near Teton Village," an AI engine composes one answer from the sources it trusts. Either you're in that answer or you don't exist.
GEO (Generative Engine Optimization) is the craft of earning that spot: structuring your site so engines can read it, building the citations and consistent facts they cross-check, and publishing the kind of content they quote. Same spirit as SEO — different rules, and almost nobody is playing yet.
Businesses that run GEO typically see about a 40% lift in AI visibility — roughly 40% more buyers finding them through AI answers. Here's what capturing that would add every month. Drag the sliders to your numbers.
Send your business name and website. I'll run the questions your customers actually ask, across the major AI engines, and walk you through what comes back. Based in Jackson Hole — happy to do it over coffee.